THE GOOD, BAD, AND UGLY TRUTH ABOUT DIGITAL MARKETING TRENDS IN 2022
Because of COVID, the marketing environment is saturated; everybody here is going online, and what will have been done into five-six years ago has already happened because of COVID.
In fact, it has driven all of these organizations online, making it extremely productive, and everyone now uses digital marketing. So, how do you get a head start on the competition in 2022 and win?
GOOD TRENDS
So, let’s start with fruitful trends like direct-to-consumer marketing. Digital marketing will continue to benefit D2C e-commerce categories by increasing revenues and engagement. According to eMarketer, U.S. direct-to-consumer e-commerce sales total $111.54 billion, accounting for 14% of total retail e-commerce sales. Following the pandemic, many people who had never bought anything online before did so.
We have seen a significant growth in voice search, which is the next good development we will see in 2022. We have noticed a 6% rise in voice recognition over the covid-19 period, and that trend has maintained. When consumers use voice searches, we have noticed that voice search for a business is the most popular, so that is where the 6 percent comes from. So make sure your customers are promoting and attempting to utilize voice search business, or if you are a company owner selling on voice search, make sure you are utilizing it as well.
You can use voice assistants to acquire your podcast, documents, and content, which is a smart trend to start exploiting. It is also generates more traffic than you are not expecting.
Another huge trend which we are noticing is the rise of live videos. People are becoming dissatisfied with the content available on Netflix and Disney Plus, and many of these services are struggling to meet customer demands, well people are looking for live content. We are observing a 13 percent increase in live content since the pandemic began compared to previously.
So make absolutely sure you are utilising live broadcasts within all platforms, and you can use platforms like Restream to really go after all of the businesses, such as YouTube, Facebook, Twitter, LinkedIn, and Instagram because when you broadcast across all of them, you will do better and attract more people.
THE BAD TRENDS
Let’s move on to the bad digital marketing trends. More niches are likely to see more competition. After the lockdown, businesses were pushed to go digital, which simply means that getting results will take longer, be more difficult, and you will have to try a bit harder and play the long game.
THE UGLIEST TRENDS
The ugly trend is that cookies are being phased out of browsers like Chrome. Personalization will be more difficult for tiny organizations that do not acquire a lot of data. Isn’t this what you have been doing? On the iPhone, you should not be concerned. Facebook is messed up; they can not target as well as they used to, so You can not spend as much money.
Do not stress out about issues you can not control; leave it to platforms like Facebook, Apple, and Google to handle such issues; it is not something you can do. But what you are really doing is going omni-channel and utilizing all of the media paths.
A QUICK PIECE OF ADVICE FOR YOU
Exchange rate improvement is the second thing you should do because marketing is becoming more competitive and costly. This allows you to spend more money on paid advertisements and build up more quickly.
And the key thing you need to do is raise the average order value per client, regardless of whether you’re offering services or retail products, so you can do promotions and downsells if you’re selling physical goods, like Skincare by Elena, who may upsell you on a vitamin C serum that also helps users reduce wrinkles faster so if she sells anti-wrinkle cream.
And, if you’re just a service-based business, add new products and services as quickly as possible after closing the business, so that users are more connected in your business, allowing you to grow your user’s lifetime purchase and spend more time and attention on digital marketing. That is what you must do in order to be ready for 2022 and beyond.
