THE NEXT BIG THING IN SOCIAL MEDIA MARKETING IN 2022

While many people will be relieved to see the end of 2021 and a return to normal on the horizon we all still have a long way to go with the full economic effects of the outbreak likely to play out in the past two years.

A lot has happened in 2021 with many brands, but what is a most interesting thing is the small amount of money business owners put behind paid advertising, yes paying for some YouTube pre-rolls and Facebook video amplification but not at the amount that the majority of the business owner spent to see the best result.

When you actually think about what social media marketing is and how and where it is going to head in 2022 you will realize that it is just a word for the phase status of the internet.

the social media world is rapidly evolving, it’s critical to stay up with the latest trends each year to ensure that your plan strategies remain effective.

So what do you expect to see from TikTok, Snapchat, Facebook, Instagram, and many more social media platforms in 2022? With the COVID-19 disruption, it is a little easier to predict the next stages of social media marketing in 2022. Let’s find about the scope of social media marketing as per both career and business points of view.

SCOPE OF SOCIAL MEDIA MARKETING

Social media marketing balances your brand awareness in social media platforms like Facebook, Instagram, Twitter, Snapchat, Google, TikTok, etc. These strategies give few more popularity and more sale as many people are most active on social media platforms nowadays.

FACEBOOK

SCOPE

Facebook is one of the biggest platforms on the internet. Facebook has taken a step towards e-commerce at the start of the pandemic with the introduction of Facebook and instagram shop providing an easy way for retailers to connect with the target audience however, Facebook is very beneficial for business owners.

TREND

It is predicted that in 2022 Facebook will continue to rule the world’s number one social media network. It is predicted that Facebook and performance will become more effective than ever. Facebook has some creative things to improve the effectiveness of some of its simple products the let’s hope this trend continues.

FACT

• Facebook continues to be the most popular social media site.
• A total of 1.8 billion people utilize Facebook Groups.
• 1.3 billion people use the Facebook Messenger app.
• Facebook is the widely most used social site despite claims that 58% of adults in the world use it actively.
• Facebook has around 500.000 new users on a daily basis.
• Facebook is the best platform for video marketing more than a hundred million hours of content is viewed every day.
• Every month, about 1.25 billion individuals visit Facebook Watch.
• Facebook video posts have an average engagement rate of 0.26 percent.
• Every month, the typical Facebook user clicks on 12 ads.
• 48.5 percent of B2B decision-makers conduct research on Facebook.
• Facebook is the most popular social networking platform in the United States, according to 54% of users..
• Facebook is the third most popular website on the internet.

INSTAGRAM

SCOPE

Instagram is the most beneficial platform in marketing your product, that has been used for many users Instagram helps in building relationship with connecting people in the easiest way.

TREND

When Instagram was founded it was a photo app only however today in Instagram using videos is more effective than ever if you want the work you perform on social media marketing to have an effective impact on your company’s reputation.

FACT

• Nearly 1.7 billion account users use Instagram stories every day.
• After Facebook, Instagram is the second most popular social media platform.
• 71% of businesses use Instagram.
• Every month, almost 1 billion individuals use Instagram.
• Kazakhstan has the largest Instagram percentage reach, with 200 million people visiting at least one company profile per day.
• Every month, more than half of all Instagram accounts utilize Explore.
• Instagram is used as a news source by 11% of individuals.
• After seeing a brand or product in Stories, 58 percent of individuals say they are more interested in it.
• After viewing a product or service in Stories, 50% of people visited a website to make a purchase.

WHATSAPP

SCOPE

WhatsApp has grown in popularity during the past few years for WhatsApp unlike other social media networks do not allow for advertisements or spam messages however when companies utilize WhatsApp for marketing they may expect better engagement since they are communicating with customers who trust the brand. WhatsApp marketing low-cost marketing platform in social media.

TREND

Marketers have been talking about WhatsApp marketing and how it will help friends to reach the target audience effectively it has very beneficial features. Features like live location, sharing image, video calling etc these features can be very beneficial to improve your brand engagement level with the customers.

FACT

• In April 2021 WhatsApp was downloaded 13 million times
• WhatsApp is available in over 180 countries sensor and in 60 different languages were worldwide
• Every day people send 100 billion messages through WhatsApp.

TIKTOK

SCOPE

TikTok provides a very beneficial chance for marketers to reach out to younger consumers all around the world in a very creative way.TikTok gives advertisers a fair playing field. Due to the viral nature of the algorithm, TikTok accounts with 0 followers may acquire millions of views on a new video, unlike social media sites like Instagram or YouTube. Engagement will follow as long as the material appeals to the audience.

TREND

In 2022, there are four significant trends that will bring greater opportunities to be beneficial for marketers.

The first trend is live streaming’s explosive expansion.

Second, TikTok is establishing itself as a legitimate social commerce rival. More in-app shopping options are likely to be added in the future.

Following that, authenticity, charisma, and relatability will continue to be important aspects in small business video performance and community building.

Finally, as more companies flock to the app, there will be a greater need for user-generated content.

FACT

• TikTok is the 7th most-used social network
• Bytedance, the owner of TikTok, is the world’s most valuable company, with an estimated price of $100 billion.
• The great majority of TikTok users in the United States are under the age of 30.
• TikTok is used in 155 countries throughout the world.
• On TikTok, about 1 billion videos are seen every day.
• TikTok was the most downloaded app in the world in 2020.
• 90 percent of TikTok users use the app many times every day
• .In the United States,TikTok has around 100 million monthly active users.
• The monthly active user base of TikTok is 689 million individuals.
• Over 2.6 billion people have downloaded TikTok.

CONCLUSION

Social media platforms play important functions in a consumer’s life, it is critical to recognize that efficient usage of these applications may assist marketers in reaching a highly engaged audience.

The world is continuously changing nowadays and while we think we know what to expect from social media marketing in 2022.

The social media marketing industry is growing a lot which is very beneficial for a career as it provides many career opportunities and growth.